A Simple Way to Stand Out Professionally

To succeed in any professional endeavor, you must make your unique value memorable. No one should need to ask you what you bring to your position that’s different or special. Your work, behavior, and demeanor should make this crystal clear to everyone around you. 

Even something as minor as your job title tagline can communicate your distinction.

When you’re in business for yourself, you can call yourself just about any title you’d like. There’s even a website that thinks of a title for you. Here are a few titles listed on LinkedIn as headline titles: Big Data Evangelist, Chief Storyteller, Commercial Strategies Strategist, and Business Reinventionist. Who do you think thought of these titles? I’d bet people made them up based on who they want to be seen as.

If you’re working for a company, chances are you won’t be able to give yourself a title. However, you may have the option to give yourself a taglinethat you can add on to the company title – for example, Administrative Assistant ~ Taking organization to a new level. The tagline becomes a simple way to differentiate yourself among all the other Administrative Assistants in your company and adds your individual brand to your title. Simple.

The goal isn’t to let your past job titles limit or fully define you. Personal branders try to innovate with new job titles that showcase who they are, what they do, and what they stand for. You don’t want to get too esoteric (potential employers may not be able to decipher what a Dynamic Implementation Engineer or a Global Paradigm Administrator is), but definitely do some brainstorming to discover creative ways to communicate your unique style and abilities. 

Peter Spellman is a career transition specialist helping people discover and develop their next calling. Find him at nextcalling.org.